I kissed a World Leader and I liked it

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A beer ad I remember!

I find it memorable mainly because I did not actually get what the ad was for, until the beer came into shot. With DJ Benny Benassi’s track, Satisfaction playing, it caught my attention and become imbedded into my memory. I saw it as something unusual, the representation of taste (the tongue) being used to suggest that there will always be a craving, the need for satisfaction, but also possible the idea of drinking at a party and that scenario being up social drinking. It was very unexpected from previous promotional beer ads where it would be just stereotypical beer drinking doing anything for a beer even juxtaposing that stereotype.

The following images I find are also memorable:

controlversial kiss 2 bcm110

U.S President Barack Obama kissing Chinese President Hu Jintao

Controversial kiss BCm110Pope Benedict kissing Ahmed al-Tayeb

Without the captions or knowledge of who the men are and what they represent, you would only get the title “UnHate” and the obvious part of men kissing, closed eyes, puckered lips, the wrapped around arm/hand (around the pope), bringing up the idea of homosexual pride and diversity, possibly? The white writing in the green box reads “United Colors of Benetton”, Benetton being a clothing brand.

These images have caused controversy around both political and religious communities as it is seen to both undermine and obscure what Obama, the Pope, Hu and Ahmed represent, yet at the same time the images bring both political and religious situations, homosexuality (gay marriage), diversity (racism), political constraints, religious freedom. This is what Benetton represents, as they are a firm advocate for religious, political and environmental ideals, supporting diversity, so this isn’t as shocking to come from such a brand.

An interesting video about Semiotics:

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