Daily Archives: July 31, 2013

Digital network – social standard


Networking has become something more than just face-to-face interactions in order to be noticed from a hierarchical, mind-draining job that would limit creativity, expression and interest from an individual – who hopes for something more.


That ‘something more’ has arrived – ‘digital networking‘, the internet has become the standard for day-to-day living, from having influence on how people communicate, what people want to know, what people should know, to what should be seen or heard.

The internet as a multidimensional network influences both negative and positive attributes of people’s personalities – such as the introduction of flaming and trolling on forum type webpages as a negative, and social belonging to those that seem ‘quirky’ or ‘odd’ for face-to-face interactions as a positive, digital networking provides us with an observation on growing trends influenced by what the users/audience do. By no means does the negative outweigh the positive that digital networking creates but with constant change of technology – the influence of networks structure how we live our lives, shown by smartphones an extension of the human psyche.

Today’s network goes beyond the borders of a single country – the digital network has created globalization and influenced people from all around the world – even those that are not connected get influence by the global decisions of others – creating a platform for expression and activism of global concerns.

Summed up by Manuel Castells’ in Why Networks Matter, “Networks matter because they are the underlying structure of our lives”, the attention and growth of influence that networks create has become the influence in which we live our lives and how we will continue to live them.

Image sources:
Networking http://www.flickr.com/photos/86530412@N02/7975205041/ Attribution StockMonkeys.com