Brought up in a world where everyone is connected to everything and anything, there are still groups of people that I can not completely connect to or let alone understand, such as other generations, and the people that are found by the presence of technology – the people with multiple personalities (one face-to-face, the other on the web). Being a part of generation Y has come at the introduction and coinciding development of technology and with growing up becoming an adult. With the push of technology on us, to be a part of the cyber-culture, the prospects of what life would be, would only get better for everyone involved, going towards ‘utopia’?
Through the change of technology brings this empowerment to the individual that uses the technology to create something interesting and beneficial, something that has developed into an important part of people’s lives – whether it is a mode of communication or a game that utilizes creativity and global interaction such as MUDs. MUDs being text base games – such as Wheel of Time a 15 year long running free playable game.
As easy as empowerment comes to the individual, organizations, if technology savvy, can become bigger contenders at controlling and marketing their agendas on a much larger audience, highlighted in this article by Prospect Magazine. The hopeful change of control from large corporations still has a significant hold on large audiences today – instead of the subliminal messaging and ‘inconspicuous’ brand marketing there is now internet tracking of what people do and records being kept of this information.
The change of technology and the exploration of what the internet has become has influenced and challenged people – creating a cyberspace, created and designed a space for each individual. This ‘individual’ place of content creates issues when surrounded by other ‘individual’ creations, explored by Lessig, cyberspace is meant to be a greater form/medium of communication between people but when certain formalities occur then who is to enforce what should be done and what decision should be made.