Viral Videos – Advertising

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Social media has impacted today’s advertising and marketing area in such a way that to get global attention for a product all you need to do is upload it on a medium that has a global audience – such as YouTube.

The phenomenon that YouTube allows advertisements and commercials for products allows for a new market where people offer their ‘expertise’ in being able to create a viral video, to display a product and market it to get a better audience and reaction then what television, billboards, magazines or the radio could ever do.

I will be searching and posting blogs about the differences and similarities that go into the creation of viral videos. There are a lot of websites and blogs that talk about a viral video and explain why it became viral, there are also sites that sell their ability and expertise of making viral videos though never link to a video they have created.

Hopefully by the end of my research I will have collected enough information and material to explain what aspects are important in creating a viral video and being able to create a viral video myself.

Starting off, looking at the site 5 Common Characteristics Of A Viral Web Video the writer mentions and relates 5 aspects/concepts to viral videos. The 5 common characteristics being:
– Universal Appeal
– Short and Simple
– Emotional Content
– Actionable
– Identifiable and Relatable
These concepts will be talked about in detail in further posts and also be compared to what other websites think are necessary concepts in making successful viral videos.

There are a lot of videos to start watching so I better get started!

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One response »

  1. I often think about what makes a video viral? Some of them are so ridiculous that it seems silly that so many people would watch it, but I always find myself taking part in the phenomenon. I like how you are going to explore what actually makes a viral video because I am interested to know!

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