Does convergence make my butt look big?


Simply put – no, convergence does not make your butt look big. Convergence is upon us as a process that involves the integration of multiple technologies into a singular tool, the most popular and recognizable tool would be the smart phone, as it acts as a calendar, a weather report, a notepad, a radio, a street directory, a music player, a video recorder, a T.V and even, surprise, surprise – a phone to make calls with. So instead of having each one of those items mentioned in your pants, you have a smart phone as a replacement – so it does the opposite; convergence gives a more flattering look.

Not going to fit in my back pocket

Not going to fit in any back pocket

Understanding convergence is a hard task to ask even for global corporations that are based around converging technology. When given a tool that is capable of any function digitally, when do limitations come into play about what it can do, and what should be involved. Instances such as watching international television shows on my computer, through the televisions website we can still be restricted from the content that we want to see – but why are these restrictions in place? Legality – television licenses is the meaning of this – while the content on the internet is direct and instant for those who know where to look, the corporations that make money from the content restrict the showing of television shows. Convergence allows for the option, though “Old Media” (television) corporations have restricted the access and ability for convergence to show its full potential. Therefore there needs to be a way where Old Media maintains an impact on society but is not entirely pushed aside – mentioned by this site there are still many benefits of Old Media.

Convergence restriction HuLu

Highlighted by Henry Jenkins in this article – corporations that deal with convergence question the intent on what should happen, what can potentially be created from understanding and utilizing the convergence process, all that is understood is those that control the process of convergence control the influence and power that is created with in the media.

Image sources:

“Not going to fit in any back pocket” –

“Sorry…” – screen capture from

12 responses »

  1. I’m going to argue against your point. If I take a photo with my smart phone, a convergent technology, and my butt looks big in the picture, I will not blame the whole block of chocolate I ate last night, I will blame convergence!
    I have just finished writing my blog post for this week and have included some innovative technologies other than the smart phone, you should check it out here ->
    I do however agree that initially convergence was hard to define as it is not just technology we are talking about but an entirely new emerging culture and it is true that the culture does want access to television shows that are unavailable to us due to geographic limitations, ultimately resulting in illegal action such as pirate downloads. (guilty).
    Great post!

  2. I like how you point out that convergence is being restricted by the big media corporations. I think what they are afraid of is the loss of control and revenue they will have due to this media convergence, because now anyone is able to report news and create content. There is not such a large dependency anymore on media corporations as the only source of news and entertainment. Just look at the number of self-made stars there are on YouTube. The large media corporations will need to adapt to this prosumeristic concept and not fight against it. As Jenkins (2006, p. 15) puts it, they will need to realize that along with convergence comes the restructuring of the “relationship between existing technologies” that is inevitable.

    Jenkins, H 2006, CONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE, New York University Press, United States of America

  3. Hey! Cool and interesting way to explain convergence in your first paragraph – I thought that was great and also helps to highlight what convergence is – which is putting many things into one. Its a hard thing to try and pin point when there are so many elements that make it up.

  4. I feel as if it is less a difficulty to understand and more of a reluctance of media industries to flow with convergent change. For example, you mention media piracy, particularly television shows, and how legislation surrounding piracy stifles convergence. I completely agree but I feel this is the aim, not a mere blunder. It seems ‘old media’ resist change for money, power or to maintain the feel of a monopolisation. What underpins convergence is change which I believe is something traditional media monopolies choose to ignore.

  5. I agree, technological convergence is a hard term to understand. As most people don’t fully grasp the concept, they don’t think there needs to be limitations and will continue to support the growth in technology

  6. The bottom picture is gold, and perhaps illustrates one of the final frontiers of convergent media progress as privacy, legality and money all “hold back” the possibilities of the current technologies and ideas we have.
    I do however think that the biggest limitation currently is spread. Not everyone has access to the best new technologies, and so platforms that rely on things that others take for granted will fall flat. While most people have smartphones, a system built around them isn’t quite the best way to go for important things despite whatever pushes. Biggest problem of which is the current Australian Centrelink changes that have moved everything to online technology which is out of the reach of many of the people that need it most. Convergence has it’s place, but it’s not entirely the now just yet.

  7. It’s interesting how technology continues to evolve and incorporate so many different technologies into one single product. I feel that corporations feel threatened by media convergence, especially because it allows for people to take more control of what they are subjected to, and are extremely versatile with putting their own voice into the media space. It is a hard concept to understand and define because it is constantly evolving and changing, and is something entirely new and is still under development.

  8. I think it is definitely the big corporations, the media conglomerates and heavy producers that are actually trying to refrain from convergence progressing. New media might be great for us as users but they know ‘Old Media’ and know how to control, manipulate and ultimately make money out, of it. I think they don’t know the new media landscape too well yet, and are scared what effect it could have on them.

  9. I think attempting to stem and gain control of convergence can only be detrimental to both the people taking these actions, and too, the wider people of society in general. When we look at such examples as the Game of Thrones, as its come to light, Australians are among the world’s worst pirates of the hit show. Whilst HBO executives and commentators condemn this sort of behavior, one can attribute HBO’s strict control of the GOT and its delayed broadcasting Australia television, which is aired a week later than in America as a significant reason for the ‘staggering’ numbers. It highlights the modern consumer’s behavior; they will not wait out unreasonable delay periods, nor pay for it, when it is available by download, or stream, within 5 minutes of its completed showing across American television online. The challenge for traditional media corporations is finding ways to evolve their old practices in ways that bring the audience member back to their content.

  10. Convergence is definitely an interesting topic. I was having this conversation with a friend just the other day when he made the point, that if convergence in smartphones is so great then why do we still have things like calculators, calendars and torches. This was a major face palm moment as i felt he totally missed the mark. I should point him in the direction of your post here.
    Convergence is a slow process, in my opinion and for it to be effective eventually we won’t even know it happened. Great read!

  11. Good post. You outlined what convergence is very well in the first paragraph. I agree with you that convergence is being limit by big corporations that want to gain as much revenue and profit as possible.
    Convergence is also being limited through television, especially in Australia. Shows that premier in the US don’t make it to Australia for months or are broadcasted through Foxtel which costs a fair amount of money for most people to have in their households. Australia has a high % of people online streaming or pirating shows because of the time delay between countries. Hopefully one day shows will air at the same or a close time to the US

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