When dealing with videos before someone even watches it, the viewer looks at the thumbnail for the video. This is a first impression on viewers that can make a video stand out, whether the video is part of an already popular channel or a one-off upload. It all depends on the appeal of the thumbnail people use for the videos that can attract new/more views.
Looking at the following thumbnails for the YouTube channel Shep689 there is a significant increase in the amount of views for one video compared to the others:
Shep689 channel is a video-blogging (vlogging) channel; the videos are about the lives of the people involved. The thumbnails represent a part of what happened in the video. So why has one video seen a massive increase compared to the others? Looking at other channels like the sex appeal FailArmy and other fail/win compilations have as their thumbnails, or FreddieW with his action-packed, “what is happening” video thumbnails.
The thumbnail – acting as an insight into the video appeals to individuals. From expressing a part of a story there is this idea that viewers are more likely to watch something that shows something – sex appeal, violence, danger, an emotion or even the potential event of something happening. Going from a “that looks interesting” so I will watch it, to a “I wonder what will happen” the thumbnail of a video has a significant impact on selling the video.