There are videos on YouTube that go viral for a different reason compared to cute animals or funny sketches, these videos go viral because they have a message that promotes the viewer to do something – to take action. The action can be as small as sharing the video and promoting a change, clicking on a website to support something, or bring global attention to something that had been overlooked, much like the impact and effect KONY 2012 had on a global scale.
Videos portray action as a way to get things noticed and a way to enlighten people about issues, using the following viral video “PhoneBloks” I will explain some key points about why it went viral.
1. Relevance – [nearly] everyone has a smartphone and has similar complaints about the components of the smartphone.
2. The problem – people have stockpiles of out-dated technology that is no longer being used or has broken down. What can be done?
3. Questioning big business – the idea of “design technology that does not last” is a cash flow for big business, though has this always been the case and what can people do to stop forking out all this money? They can’t unless they create something better.
4. Solution – finding a solution that could revolutionize the amount of electronic waste that is produced by throwing out technology, this video comes up with a solution that makes sense to a viewer. Shown by each component of the phone is a different (detachable) block, the blocks connect to a base which connects everything together, with electrical signals traveling through the pins to get everything to work. If a block causes problems a simple detachment and replacement is all that is needed, instead of throwing out the entire phone.
5. The overall capabilities of the PhoneBloks – “A phone worth keeping” – selling point.
6. Action – the video asks for “your voice” to get this idea running and encourages people to help in making this idea possible, by sharing “your voice”.
The video has a great selling point in what it is trying to accomplish though it is a basic idea that is just an idea trying to become reality. The video promotes subtle action by crowd-sourcing interest in the phone and getting people to show support for it to be made to show potential creators of the PhoneBloks that people want it.