Tag Archives: television

My Simple Multitasking

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Watching television, eating some yogurt and browsing the internet while trying to get some University homework completed. This scenario has created an important issue around the value and efficiency for the completion of each task, however multitasking seems to be the way I want to do it. There is always the option to do each activity one at a time but I feel that I wouldn’t be able to accomplish as much as I would want to in the time-frame that I have available to me. I say this because I want to each activity but the time for which I get to do them overlaps into a multitasking situation.

I want to watch a specific television program at a specific time but I need to get something to eat that satisfies my hunger. I want to browse the internet such as Reddit and YouTube to keep up with viral videos and interesting content but I want to also finish writing this blog post and have relief from needing to get University work out of the way.

The dedication to each action is relevant to how important each action is for my persona and the focus I put on it. Not being able to watch a specific television show on television is no big deal because I can just do it later, ever on other devices. Browsing the internet is also no big deal because the content I want to view stays where it is and will always be accessible (in most cases). Eating is important as not eating will keep being a distraction for everything else I want to accomplish and will need to be taken care of so I can accomplish other tasks. University work is a major aspect in getting done as is has consequences that will impact my future.

Though each task I am doing can be ranked into importance and also whether or not it is a hobby, as to say something I want to do, opposed to something I have to do/ need to do with eating and getting University work done. I still choose to multitask every activity in order to get everything else done.

In my case I find it is the mix of interests balance each other out to allow to me to complete each task. Simply by looking up from my computer screen and just looking blankly at the television of a Futurama episode I have seen multiple times it allows me to get a laugh out every now and again and allow me to thing about what I want to keep writing about. The symmetry of having these tasks going from one to another, whether just briefly or for an extended period of time allows for each task to get accomplished – effectively though, is up for my University Tutor to decide.

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Advertising and Me; it knows me sort-of

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The change of viewer attention from watching television to watching content online has made an impact on how marketing and advertising companies are aiming their products. From the time when it was just television, where information on who is watching is collected via a black box was really the only means for which companies could get ratings for what television shows are popular to what audience and then for marketers/advertisers to aim products for that audience. This method of advertising is quite general as it produces the result of one item targeted for everyone – there is no specific identity to who should be the target audience for the product, just throw the item out to the masses and see who bites.

Incoming the internet and the wonders of data collection from social media sites, has arisen a more specific change both for the advertising and marketing of products. There is the change that people are more internet savvy and using more screens than just the television. People are watching more online content on their computers, tablets and smartphones. Information provided by MarketingCharts.com provides that television consumption with people aged under 35 has dropped, more significant with people aged between 17-24 years old. This drop in television viewing is based on ‘traditional television’, the consumption of television is still there but in the background while another screen is being used.

The use of having a television on in the background is one of the many problems with the old style of gathering information about the audience. There is nothing to measure the little aspects of who was distracted for a bit and why they were distracted, who decided to look elsewhere at what moments throughout the program. Since these minor details are important there is the change for marketing and advertising agencies to look at why people are looking away and what are they looking for. High-lighted by the following video from IBM Big Data & Analytics:

The consumption and participation of being online allows for advertisements to be personally targeted to the individual. By exploring and using data collection websites there is the personal experience and element to what companies know about the user, the individual. For example the following picture displays the advertisements on my Facebook page:

My Facebook Advertisements

My Facebook Advertisements

While I’m not surprised by what is being shown I can see what aspects for what I have put on Facebook would lead to these advertisements. On my Facebook I have put that I am a student who has not graduated so the use of the word “student” with both the Adobe and Bankwest hit directly to that information. The mentioning of bargains and deals allures to my interest in good deals – though I always prefer free stuff. This personal approach of advertising can be used to a bigger agree with larger groups, by extrapolating information and finding common elements between what people do, when they do it, how they do it and the consistency for which they do it – the individual information becomes a much larger, valuable part of a bigger collection of information.

Reference:

Marketingcharts (2014) ‘Are Young People Watching Less TV?’, accessed 17 August 2014 >http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/<

Memories of Television

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I was set the task to look at the introduction of television by talking to people older than myself and find out their memories about how television came around and how it impacted there lives. I was unable to contact my grandparents and get there memories, though if I was to guess the initial reaction it would be encapsulated by the following image:

My next best option was to have a chat with my parents about their experiences with television and how it contributed to their daily lives (Parents are 43 and 44 years old, at the time of posting this). I started to talk to my Mum but she didn’t believe in her memory so I got Dad to help bounce off memories with Mum so she would be able to remember.

Mum grew up as the youngest of four daughters, the difference being eight years from the second youngest daughter. Mum was always being looked after by her sisters and parents but when it came to being around to play mum was all on her own because of this difference. Television came to be a distraction and a companion for her, depending on how you look at it, so she wouldn’t always be alone and have something to do. There were three television sets in her house: one in the lounge-room, one in the parents bedroom and one in her room. While everyone else was at work or at school mum would be sitting inĀ  front of the television and watching Dr. Who. She would always watch it by herself, mainly because no one else liked the show.

Dads memories of television went straight to the type of movies that were on television – a lot of Country, Western, Army and War. Dad described some of his best memories being able to just sit down with his dad and watch the movies hours on end – showing a personal connection to television and providing a more family connection aspect that television provided. Dad was a major sports fan back in those days as there was a lot less restrictions on sports so there was a lot more violence, which was always as expected aspect of watching sports. Horror and Science Fiction movies and shows were a lot more scarier.

My parents described the television as being small, heavy and chunky boxes that would usually always be black and white, with some colour. Once it was colour though there was either too much colour or not enough on the screen – to make out what was actually being watched. There were big dials that needed to be turned and pulled, and not to mention the “dicky” aerial that would be to be constantly moved and rotated to get a picture that you could make out. The television channels wouldn’t run 24/7, they would end for the day and “snow” would be on the channel.

Below is a list of shows my parents were fond of watching:

Dr Who
I dream of Genie
M*A*S*H
Get Smart
Coronation Street
Son’s and Daughters
Country Practice
Original Battle Star Gallatica
Play School
Astro Boy
Looney Toons
Sesame Street
Tom and Jerry
Young Talent Time
Monkey Mangic
Countdown
Hey, Hey It’s Saturday
Dad’s Army.
Some mothers do ‘ave ’em
Fawlty Towers
Are you being Served
Benny Hill show
Star Trek
Lost in Space
The Addams Family
The Wombles

The Wombles Source

The Wombles
Source

And every night at 6 o’clock the news would come on and they would watch it, even to this day.